Ideal Company exists to serve a simple objective: To give small business owners the financial tools and services they need to create above average profit and superior customer service. Period.

We believe that good record keeping and great accounting delivers a positive R.O.I. It enables you to effectively increase revenues, reduce costs, and most importantly…maintain positive control.

Of course, other accounting firms believe this. But here’s how Ideal Company is different.

While any good accountant can prepare a financial statement or tax return, the vast majority concern themselves only with history…your information as it occurred previously. If this is all you get, it is like trying to take a road trip to Niagara Falls with your eye in your rear-view mirror. The mirror is a useful tool, but it doesn’t get you to your destination.

We deliver services every small business needs…but from a different perspective.

We chose a simple compass rose as our logo to represent the convergence of three core values:

• Simplicity
• Integrity
• Proactivity

Here are some examples of how these values will benefit you through our services:

Simplicity

By simplicity, we mean reporting that gives you the ability to trace the connection between your actions and their results through your financial statements.

Any accountant can reduce data to financial statements – balance sheet, income statement, chart of accounts. But the way your statements are constructed will determine the questions they answer.

Many businesses, for example, are sharpening their pencils in this difficult economy. And many bookkeepers are putting together simple income statements that make it look as though you need to cut costs to stay liquid.

But…

The reality might be that it’s your practice of stretching collections over time that hurts your cash flow in the present month. It takes an accounting firm with a keen understanding of your business model and a commitment to your profitability to ferret out the difference and construct reports that reveal them to you.

It’s easy to make the numbers add up. Our commitment is to make the numbers tell the true story of your business so you can make the decisions that allow your business to thrive even in tough times.

Integrity

There are shortcuts in our business as there are in any other. Accountants can easily find an adjustment to meet any need, to cover any discrepancy, to balance any year-end oddity. They’re handy, but they’re not helpful.

Suppose you’ve expensed the purchase of a pickup truck in July. It shows up on your income statement. It should have been recorded as an asset on your balance sheet that gets depreciated over time. Your accountant makes an entry that reconciles the two posts. The numbers will add up over the year.

But it’s going to skew your decision making. You’ll have a big expense in July instead of an exchange of assets – cash for a truck. And that big expense will need to be reversed in December to reconcile it. So, now you have two months reported incorrectly. July looks unprofitable. You can’t compare this July to last. And your projections may be off for next summer.

Shortcuts are your enemy. At best, they can cover missteps or aberrations you should be aware of. At worst, they increase your liability of audit risk, and can cost you dollars in fines and penalties.

Accurate projections are founded on accurate histories. Accurate histories require integrity in your reporting. That’s what we promise you. That’s what we deliver.

Proactivity

While projections rely on histories, the two should never be confused. Knowing the past is not enough to grow your business. The same way that knowing how much money you made is no substitute for knowing how you made it.

Gaining your future starts with setting your goals. Do you need bigger fees, more frequent collections, more annuity revenue, a broader inventory to offer existing customers, a marketing campaign to bring in new business?

You can’t get to Niagara Falls looking into your rear view mirror. We partner with you to set forward-looking goals. Then determine tactics that meet your goals. And finally monitor your progress with financial statements that allow you to see the connections. And help you come back to true when you’re off track.

Call us now at 509.925.4440, to find out how we can give you the financial tools and services you need to create above average profit and superior customer service.